MODERN MARKETING
Empathy, Empowerment, and Engagement
We provide content marketing services and consulting based on the power of empathy, empowerment, and engagement. We take the fear out of buying decisions by providing customers with the content they need to move forward.
SERVICES
Outcome-based planning and audience insights to empathize, empower, and engage.
learn more
Marketing Strategy
The modern buyer is looking for clear, concise, and compelling answers.
Give them what they want.
learn more
Content
Great marketing is based on a the right combination of art and science.
Don’t leave out the science.
learn more
Marketing Analytics
Dell Services
Through market, brand, and customer analysis, we created a messaging strategy that aligned Dell’s offering with marketplace demand.
Cross Pens
PMB Direct applied twenty years of catalog experience to maximize the ROI of Cross Pens’ catalog through data-driven merchandising strategies and beautiful design.
Private Equity
We have applied our strategic planning process to help PE firms including Blue Point Capital Partners and Colony Capital increase the value of their investments.
WHY CONTENT
Buyers want to learn about your business. They used to ask you directly, but the internet changed that.
Today’s buyers spend less time talking to providers and more time researching online and offline.
They are asking questions about your business and industry: what products and solutions are available, what is considered best-in-class, who’s leading, and who is the best fit for my organization?
Today’s sales and marketing leaders are answering these questions with high-value content. They’re using content to become a trusted advisor early in the purchase cycle to ensure they have a seat at the table and can negotiate based on value.
The ready availability of quality information through digital channels has made it far easier for buyers to gather information independently, meaning sellers have less access and fewer opportunities to influence customer decisions, unless they deploy the right content.
In fact‚ Gartner research finds that when B2B buyers are considering a purchase‚ they spend 45% of their time researching. This is your chance to empathize, empower, and engage through high value content; the content they are looking for.
Distribution of buying groups’ time by key buying activities:
