GREAT MARKETING

is our purpose

PMB Direct was established in 2005 as a content marketing consultancy. Our first assignment was in Syndney Australia where we helped Dell and their agency, DDB, implement best practices across Dell’s product marketing campaigns. Since that time we have worked across a variety of industries with great brands including SAP (technology), CallisonRTKL (architecture), Selmet Inc. (titanium foundry), The Nasher Sculpture Center (museums), and CenturyLink (telecommunications). Our strategic planning approach is the key to unlocking customer insights and the content and campaigns that drive performance.

Purchase behavior has changed dramatically since 2005. Buyers still want to learn about your business but they no longer ask you directly. According to Gartner, they spend less time talking to providers and more time researching online. They are asking questions about your industry. What products and solutions are available, what is considered best-in-class, who’s leading, and who is the best fit for “my” organization?

As a result, today’s sales and marketing leaders are answering their questions with high-value content. They’re using content to become a trusted advisor early in the purchase cycle to ensure they have a seat at the table and can negotiate based on value.

We work across all mediums with a focus on identifying your best prospects and converting them to customers at the best possible ROI. Success is driven by tracking and optimizing key performance indicators across targets, campaigns, and media. It is an iterative process that drives continuous improvement and helps enable outcome-based marketing plans.