MARKETING STRATEGY

Strategy can be as simple as determining your key performance indicators and collaborating on campaign channels and tactics or as complex as embarking on a deep dive into customer behavior and alignment with your brand differentiators. Either end of the spectrum may be applicable to your business, although, in general, we like to get into market quickly with proven strategies, measure everything, and then use market-driven metrics to continuously improve results.

STRATEGIC PLANNING PROCESS

Our planning process has evolved over two decades from its origins in management consulting firms and ad agencies. As outlined below, we conduct a situation analysis, set goals, and then evaluate strategic options based on audience personas, the buyer journey, and the differentiating attributes of your brand. This approach leads to brand positioning, message strategy, and a measureable and iterative marketing communications plan. This is a rigorous process yet still flexible enough to adapt to virtually any business. It is meant to guide annual planning and serve as a foundation for additional marketing challenges as they arise throughout the year.

MARKETING STRATEGY SERVICES

• Strategic Planning

• Market Research

• Competitive Research

• Brand Evaluation

• Customer Analysis

• Brand Positioning

• Campaign Planning