REDEFINING HEALTHCARE
How Content Marketing Strategies Drive Growth in the Healthcare Industry
Our Approach to Great Healthcare Content
Key stakeholders are researching your organization every day. They are looking for information to determine if you are aligned with their needs, goals, values, and aspirations.
If you are not facilitating this process with content that helps them make decisions, then you may not be in their consideration set or you’re likely competing purely on location or price.
Understanding the outcomes your audience seeks is the first step in gaining their consideration. We create content for your best audiences; content that makes a complex and competitive environment easier to understand. It’s also enjoyable to read.
OUR MANAGING EDITOR MODEL
Most agencies pair art directors with writers to create ads. We create content that is a product in and of itself, designed to educate and empower your audiences. To ensure value, we assign a managing editor; a storyteller who is an expert in the healthcare industry. They, in turn, work with a proprietary group of healthcare writers to deliver content that drives engagement and affinity for your brand.
CASES STUDIES
Challenge
Greater differentiation of their brand and solutions amongst the three big pharma distributors to avoid having to compete on price.
Solution
Based on research and interviews with leadership
and SMEs, we created a new pitch deck to tell the complete McKesson story.
Results
The new strategy and pitch deck set McKesson apart from their competitors, reduced price pressure and increased their win percentage.
Dr. Munro Cullum works to alleviate the public fear around concussion and brain injury.
Challenge
Overcome the perception that patients in the Dallas-Fort Worth area could choose any of the city’s hospitals to get specialized care. , or that if they needed a specific level of care, they needed to go to Houston to see a doctor at MD Anderson. UT Southwestern needed to
Solution
With a focus on storytelling, establish UT Southwestern as the area’s only preeminent academic medical institution. Each story highlighted a discovery that’s redefining a field — told for the curious, educated generalist — and positioned UT Southwestern as the hospital of choice for patients.
Results
The publication garnered unprecedented attention from donors, civic influencers, and Dallas-Fort Worth residents.