HOW CONTENT DRIVES GROWTH IN HIGHER EDUCATION
Creating meaningful connections through informative, compelling, and relatable content.
Our Approach to Higher Education Content
Donors, staff, faculty, and students are researching your institution every day. They are looking for information and determining if you are aligned with their interests, values, and aspirations.
If you are not facilitating this process with content that helps them make decisions, then you may not be in their consideration set or you’re likely competing purely on location and amenities.
Understanding your audiences’ motivations and the educational outcomes they seek is the first step in gaining their consideration. We create content for your best audiences; content that makes a complex and competitive environment easier to understand. It’s also enjoyable to read.
OUR MANAGING EDITOR MODEL
Most agencies pair art directors with writers to create ads. We create content that is a product in and of itself, designed to educate and empower your audiences. To ensure value, we assign a managing editor; a storyteller who is an expert in the healthcare industry. They, in turn, work with a proprietary group of healthcare writers to deliver content that drives engagement and affinity for your brand.
CASES STUDY
Challenge
SMU Cox wanted to boost alumni engagement and donations. To do so, the School needed a digital transformation that would equal its standard-setting thought leadership and innovative instruction.
Solution
We launched a rebranded school magazine and new online content hub that function together to drive alumni and community engagement. Content educates and informs the audience through faculty stories and school programs that are preparing the students for the new knowledge economy.
Results
The new content marketing strategy increased awareness and engagement for SMU’s Cox School of Business.
