We have applied our strategic planning process to help PE firms including Blue Point Capital Partners and Colony Capital increase the value of their investments. Portfolio companies included Callison (now Callison/RTKL), Selmet Inc., GES, and LV Sands where we optimized Harrah’s promotional campaigns to yield over $30 million in annual savings for just one property. In each case we leveraged customer data and market insights to maximize brand affinity and ROI. Photo courtesy of Callison/RTKL.

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