The Definitive Guide To

Content Marketing In Seven Steps

Are you ready to transform your content strategy?

1. BRAND POSITIONING

Position your brand apart from your competitors yet aligned with your customer’s motivation for buying.

Seems simple? Actually quite tricky.

2. THE MESSAGE LADDER

Value Proposition
Pillar 1 —— Pillar 2 —— Pillar 3

Proof Points
(These are your content topics)

3. EDITORIAL CALENDAR
Align your content with:

  • Your audience personas

  • Their purchase process

  • Their media

Make it easy to buy.

4. CONTENT

  • Give them what they want

  • Be transparent

  • Win on value

Great content is a product in and of itself.

5. WRITING & DESIGN

  • Intuitive and contextual

  • Storytelling / Persuasive

  • Clear and concise

  • Alliterative and rythmic

6. AMPLIFICATION

  • Social Media & Search

  • Traditional Media

  • Events & Sales

    Everything links back to your website.

6. TESTING

Topics | Headlines
Formats | Cadence
Channels | CTAs

Don’t skip this step.